Nov 25, 2009 - Noughts and Crosses, also known as Tic Tac Toe, is a game so old that nobody knows the exact origin, though there is archaeological evidence that it was played by the Romans and possibly by the ancient Egyptians. Generations of children have played various forms of Noughts and Crosses for perhaps 3000 years. Now Prime ScratchCards have used the latest Flash technology to launch a vibrant 21st Century version of this timeless game. With the addition of X&O to the Prime ScratchCards site players will now have a choice of over 40 Scratch Cards and Instant Win games to chose from. Like all Prime ScratchCards games, X&O guarantees that 1 in every 3 cards will deliver an instant cash payout, and there are Prime Jackpots ranging from €5000 to €200,000. X&O continues the Prime ScratchCards philosophy of combining technical excellence with entertaining concepts, to produce fast and exciting instant win games. X&O has all the simplicity, brightness and fun, that has become Prime ScratchCards trademark. Prime ScratchCards is continuing to build on its position as an industry leader and has given its Design Team a strong mandate to evaluate and launch the very best new games. "I am delighted by the quality of all the new games that we have launched this year and in particular with X&O. We're really setting the standard in the gaming industry at the moment. This is due in a large part to the ability and creativity of our Design Team." Asaf Shachaf VP Marketing. Since Prime ScratchCards was launched by parent company Prime Gaming, the brand has been a consistently strong performer. The forecast for 2010 is very positive as Prime ScratchCards grows in popularity across Europe and increases its share of the online gaming market. This success is shared by Prime Gaming's affiliate partners, who benefit from higher revenues, and players who benefit from higher payouts. The reaction of players and affiliates to the new X&O game has been enthusiastic, with a high take up rate for new creatives and good response to promotional emails.

Prime ScratchCards is among other successful brands to be launched by Prime Gaming. The company's other brands; PrimePoker, PrimeCasino, and PrimeBackgammon have experienced similar positive results during recent months.

www.primescratchcards.com