These figures show that Prime ScratchCards adapted well to the Global Recession. By offering low cost scratch cards and maximising payouts, the company has continued to grow and capture an ever larger share of the gaming market. The sale of approximately 10,000,000 scratch cards in a single month can be seen as proof of the healthy state of the company. In comparison Camelot sold an estimated 15,000,000 scratch cards across the entire Uk in an average month; the ability of Prime Scratchcards to sell 10,000,000 online is testimony to the companies’ presence within the industry. This success is very much due to the high quality and large variety of games available on the Prime ScratchCards site. Players know that Prime ScratchCards offer some of the best odds and highest payouts in the industry, and are staying with the site. New players are registering all the time. Customer loyalty has been a big contributing factor to the growth of Prime ScratchCards. Prime ScratchCards have been very busy launching new games. The challenge is to maintain, or even improve upon, the quality of existing games and continue the Prime ScratchCards tradition of combining superb graphics and imaginative themes with simplicity and ease of play. So far this challenge has been ably met. Prime ScratchCards is among other successful brands to be launched by Prime Gaming. The companies other brands; PrimePoker, PrimeCasino, and PrimeBackgammon have experienced similar positive results during recent months. Prime ScratchCards now intends to build upon this success during the coming Christmas period. www.primescratchcards.com